Coaching is for people who relate to the following four statements:

Half the time I’m doing fine…until my face hits a pan of Brownie Batter and I have no idea how to climb out. I know you know what I’m talking about: BINGE-EATING. Your “I-hate-myself,” “I-shouldn’t-be-doing-this,” “I-can’t-stop-myself” moments with food.
I am always on a diet, and simultaneously always falling off of a diet. (And by “diet” I mean all the versions of the word “diet” that you probably don’t even count…like “watching what you eat,” counting calories/points/grams, only eating raw foods, only eating foods at certain times, “being good” (whatever that means), etc.
I am always thinking about food. I think I’m addicted. (PS you’re not, and I’ll explain why, but there are very specific reasons why you feel that way, and I specialize getting you over them.)
I hate my body, and believe my life will be totally different when I lose ‘X’ lbs. All I want is to be thin. I feel you, girl. This is the REAL reason that you’re obsessed with food, and by transitive property, the real reason you stay up all night binge-eating frozen desserts. All the “weight loss” schemes that don’t address this OBVIOUS UNDERLYING ISSUE, have gotten you to where you are now…crying over a bowl of Macaroni and Cheese.

If you relate to any of these four statements, let me take you here…

I’m so busy with more important shit, I literally forget to eat sometimes. I regularly find random pieces of chocolate in my purse a week after I bought them… I forget it’s even there.
I get bored with Pasta Alfredo after the 3rd or 4th bite. I know when to start and stop eating without having to think about it, and it’s easy for me to put the fork down regardless of what’s on my plate.
I frickin’ LOVE my body and my sex life is crazy…there is no position I won’t try with the lights on. When my boyfriend/husband/partner agrees — I believe them.

Bottom line: I don’t really think about what I eat. I have a lot more time on my hands these days.

If attempting to control your body through dieting (or other forced behavioral modifications) is working for you, feel free to keep counting your kale chips while the rest of us go out and have fun with our friends.

If you’re finding that dieting isn’t working for you (e.g. you can only stick to your “plan” for a short period of time before binge-eating frozen desserts), you may want to open your brain to the possibility that a new way of thinking (and NOT a new diet) could actually change your relationship with food permanently.